we’re proud of our people

Our team works hard to bring our vision of igniting meaningful moments to life. Outside of being marketers, we’re also moms, dads (humans, plants and animals alike), data nerds, planners and entertainers with a shared passion for great consumer experiences.

Andrea Hayward

Chief Operating Officer

With over 10 years experience in the Marketing industry, and a handful more in business ownership and management, Andrea is an entrepreneur and a business operations and efficiency enthusiast. At Sparks, she oversees the daily operations of the agency bridging the gaps between company KPIs, client satisfaction and financial results. She is in her element when staring in the face of a challenge and enjoys the opportunity to continuously learn from her diverse team of in-house talent! Her key areas of expertise are financial & operational forecasting, analysis & reporting, and process implementation and onboarding.

Tom McIntosh

Chief Growth Officer

As a graduate from the Richard Ivey School of Business, Tom is a sales and client strategy executive with over a decade of agency experience. As an experienced client strategy lead, Tom has planned and executed on integrated advertising efforts for brands large and small across North America, including SAXX Underwear, University of Toronto, ROCKWOOL Insulation, Silver Jeans, Asics Canada, Orangetheory Fitness, Roots and Collective Arts. At Sparks, Tom is responsible for the overall strategic direction of our clients’ businesses, setting the vision for operations and driving transformational outcomes in collaboration with the production teams.